A company’s website should be one of its greatest marketing assets.
It’s the shop window for your business and it should be working for you 24/7 – no holidays, sick days or unplanned leave.
Your website should be attracting your target market, educating and informing them about your company, your products and your services and converting them into warm leads or direct sales.
Whatever business you are in – Financial Services, Manufacturing, Construction, Technology, Retail or whatever – your website should be a key element in your marketing strategy, so it makes sense to make sure that it is in optimal condition and operating at maximum efficiency for your business.
However – for many businesses – their website isn’t the finely tuned machine that could be enhancing their brand, delivering quality leads and generating sales.
Sites may have old or poor quality or duplicate content, broken links and other indicators that lower rankings in search results. Performance issues could mean slow load times and high abandonment rates – losing visitors before they even get to the content.
Websites need regular maintenance to keep them in good shape – they need to be fed with quality content and they need to be attractive to search engine bots. The user interface and customer journey have to be carefully planned as your prospects are guided towards action and conversion.
However, over time many sites get neglected or grow in unplanned and unstructured ways. Other priorities in the business may mean that a website is neglected – sometimes even while companies are spending money on social media and ads to drive traffic to the site.
Why you need a Website Performance Audit
Just like your car needs regular maintenance and an MOT to ensure that it is fit to be on the road, your website needs regular attention to make sure it is fit for purpose and doing its job for your business.
A performance audit identifies problems with your site and gives you a clear plan to improve performance, up your search engine quality index and maximise organic traffic.
When did you last look at anything other than your traffic numbers?
How does your site perform on mobile? Did you know that:
53% of mobile site visits leave a page that takes longer than three seconds to load.
As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%.
Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.
These numbers aren’t from some agency – they come from Google.
That’s people who have made a decision to click on your link or advert who give up before the site loads and move on – maybe to your competitor.
See more details on mobile performance and the costs of slow load times in the Mobile Websites – the need for speed article.
You can order a Website Performance Audit here and within a few days, you’ll have an action plan to get your website in shape and maximise the return on your investment.
A Website Performance Audit examines the structure, contents, compliance and performance of your site and identifies your site’s strengths and weaknesses.
A Standard Website Performance Audit will uncover serious security flaws, non-compliance issues, performance problems and SEO roadblocks. You’ll get an action plan in plain language you can understand to help you address any problems and get your website delivering for your business.
Our Professional Website Performance Audit is like getting your car ready for a track day, having the engine chipped with the latest software, beefing up the suspension and putting on a set of racing tyres.
Our Professional Website Performance Audit looks at well over 100 performance checkpoints and dives deep into your content and search quality. You’ll get a 20+ page confidential report with clear recommended actions to resolve any issues, adopt best practice and optimise performance.
Need to Talk?
Is your website performance letting you down?
If your website isn’t optimised for fast loading on mobile devices, you are missing out on valuable traffic you have already paid for – in SEO sweat or Advertising cash.
Have you seen traffic drop or is your conversion rate down?
Are you sure your website is optimised for search?
Fill in the form and we’ll get back to you for a chat about how we might be able to help.